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Chipotle Mexican Grill

 Chipotle Takes Albuquerque by Storm...

 First visit: December 7, 2011

  Chipotle (/t??'po?tle?/ chi-poht-lay; Spanish: [t?i'potle]), or chilpotle, which comes from  the Nahuatl word chilpoktli meaning "smoked chili pepper" is a smoke-dried jalapeño that tends to be brown and shriveled. It is a chili used primarily in Mexican and Mexican-inspired cuisines, such as Mexican-American and Tex-Mex.

Chipotle opened its long-awaited first Albuquerque location on Tuesday December 6, Menaul and Louisiana. There soon will be more, starting with a possible location near Paseo del Norte NE and slightly east of Trader Joe's, and another location near UNM is under consideration.

In what follows, I need to make it clear that while I was invited to a tasting as a known reviewer/blogger, the opinions that appear here have not been influenced or colored in any way by the circumstances of the visit. They reflect solely my judgement of the quality and taste of the food served there.

I was invited by Chipolte's management to have a line tasting on the morning after they opened, and met Alex Sanchez (from the Denver Headquarters) at ten AM, an hour before they opened for customers. By 10:30, the waiting line extended halfway around the building. Indeed, on opening day, the waiting line started forming at 9:00. I had been wondering for months whether or not Chipolte would be heartily welcomed here, where there are Mexican/New Mexican restaurants seemingly every few blocke.

Chopping Cilantro

I needn't have worried: Alex told me that they did $16,000 in business on opening day, and the place was packed without letup from opening to closing. That's somewhere in excess of 2,000 customers on the first day. Some curious; some long-time fans who knew Chipotle from other cities.  I was stunned. So was Alex.

For this visit, Alex showed Jane and me around the facility to let us see how the worker bees had started preparing  the days food. Chopping cilantro. Slicing bell peppers and onions. Frying the fresh-made tortilla chips. Grilling the meats. Preparing the fresh salsas.

Line Tasting Samples

We then sat at a counter out of the way of the workers and were brought a large tray with chips, several salsas, some guacamole, and four kinds of meat. We sampled:

Morning Prep. Fascinating to watch.

Any or many of these ingredients can be combined (your call) in burritos, burrito bowls, tacos, salads, and kid's plates. Kids love this—they get to play with their food. 

My favorites are the steak and the grilled chicken, both marinated in an adobo marinade (with chipotles, naturally). Juicy, tender, and perfectly cooked. The chicken is slightly charred, and never soggy (like poached chicken would be).  And the green tomatillo salsa is very fine.

Ingredients are fresh, local and organic (whenever possible), and nutritious. There is a nutrition chart on the Web site; the worst offender is the tortilla chips (as usual). Use the chips as do I and my friend Gil Garduño do: shovels to get the salsas into your mouth (no chip dipping by us).

Food with Integrity...

  means that they support and sustain family farmers who respect the land and the animals in their care. It means that whenever possible they use meat from animals raised without the use of antibiotics or added hormones. Chipotle is ev=nviroment friendly. They will also prepare gluten0free meals.

You can follow a Duke City Fix forum discussion on the arrival of Chipotle, and join with me in overcoming my skepticism about  some chains. This one is good, and I will probably return when the crowds fade a bit. But maybe they won't, and we really needed a Chipotle here.  

Please remember that Chipotle will never replace my favorite mom-and-pop Mexican places. Nor should it: they can coexist harmoniously.

Thanks for the invitation and tour, Alex. 

Chipotle Mexican Grill

(505) 884-1716

Chipotle Hours Uptown
6810 Menaul Blvd NE Map
Albuquerque, NM 87110 

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Chipotle Mexican Grill on Urbanspoon



Post date: 2011-12-08 14:24:27
Post date GMT: 2011-12-08 21:24:27
Post modified date: 2012-12-15 09:02:47
Post modified date GMT: 2012-12-15 16:02:47

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